How to Rank in ChatGPT, Perplexity & AI Search Models
Ali, CTO
Tairo Partners
AI search models are replacing Google faster than most businesses realize. People are asking ChatGPT, Perplexity, and Claude for recommendations instead of scrolling through ten blue links. If your business doesn't show up in these AI responses, you're invisible to an increasingly large segment of potential customers.
The problem: These AI models don't work like Google. Traditional SEO tactics won't cut it. They're reading your website differently, prioritizing different signals, and making split-second decisions about whether to recommend you.
Here's what actually works based on what we're seeing in production:
1. Structure Your Content for AI Parsing
AI models scan for clear, structured information. They hate fluff.
Do this:
- • Use clear headers (H1, H2, H3) that describe exactly what's below
- • Put your key information in the first 100 words of each page
- • Use bullet points and lists for services, pricing, features
- • Include FAQs in actual FAQ format with questions as headers
Why it works: AI models are trained to extract structured data. Make it easy for them.
2. Answer Questions Directly
AI models are answering questions, not serving links. If someone asks "best customer service automation in Norway," the AI needs to find that answer on your site.
Do this:
- • Create content around actual questions your customers ask
- • Answer them in the first sentence, then elaborate
- • Use natural language: "Yes, we offer 24/7 voice AI support in Norwegian"
Don't do this:
"At Tairo Partners, we leverage cutting-edge artificial intelligence solutions to revolutionize customer engagement paradigms..."
3. Get Cited in Quality Sources
AI models cite their sources. If your work is mentioned in news articles, industry blogs, or case studies, you're more likely to be recommended.
Do this:
- • Publish case studies with real numbers
- • Get mentioned in local/industry publications
- • Write guest posts on relevant sites
- • Be quotable and specific in your content
4. Keep Your Information Current
AI models favor recent, updated information. A 2022 page about AI tools is basically invisible.
Do this:
- • Date your articles
- • Update your pages quarterly with new information
- • Mention current events/trends when relevant
- • Remove or update outdated content
5. Make Your Unique Value Obvious
AI models need to differentiate you from competitors. "We provide AI solutions" means nothing. "We build voice AI specifically for Norwegian hospitality businesses" is specific and memorable.
Do this:
- • Be specific about what you do and who you serve
- • Include your location/region prominently
- • Mention specific industries, languages, or specializations
- • Use concrete examples over vague claims
The Bottom Line
Traditional SEO focused on gaming algorithms. AI search optimization is simpler: be clear, be helpful, be specific. The businesses that win in AI search are the ones that make it easiest for AI models to understand what they do and recommend them confidently.
Start with one page on your site. Rewrite it using these principles. Then move to the next.
Want more insights like this?
Get exclusive AI optimization strategies and business automation tips delivered straight to your inbox.